4 Ways Your HR Team Can Work like Your Marketing Department

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Human resources professionals play a key role in helping businesses find the right candidates for key roles. Thus, it’s important for human resources departments to learn certain lessons from marketing departments. Approaching HR from the perspective of a marketer can help organizations more effectively identify candidates who have the necessary skills to succeed in the company. To get the best possible results, apply these tips.

Use Email

There are many digital marketing channels you can focus on when designing a campaign. However, email marketing remains one of the most effective. This is true even among younger internet users. It’s especially effective when you follow best practices, like personalizing subject lines and using a verified email list.

Email marketing works well because it gives you a chance to provide valuable content on a regular basis. This lets HR departments establish relationships with potential job candidates. A talented worker looking for a new position is more likely to join your company if they already feel like they’ve established a positive relationship with the HR department.

Maintain an Active Online Presence

There are many websites where potential employees can learn about a company. LinkedIn, Glassdoor, and even Facebook can provide information about what working for a particular business involves. Thus, HR professionals should actively maintain social media accounts on these platforms. This gives them the opportunity to exercise a greater degree of control over the first impression they make on a job candidate.

Leverage Your Employees

Your current employees can be very helpful if you’re trying to bring in new talent. If they’re willing to post content about the company on social media, they’ll bolster the overall effectiveness of your marketing efforts.

That said, you need to make sure employees actually have opportunities to market the business on social media. That’s why you need to provide them with content worth sharing. This can include pictures from a recent company party, articles from independent publications which mention your organization, and internal documents that highlight the perks of working for your business. Freely distribute this type of content to employees and they’ll be more likely to share it.

Use Influencer Marketing

Surveys indicate that people are growing less tolerant of digital advertising. This trend is likely to continue. On the other hand, influencer marketing has proven to be remarkably effective in recent years.

Influencer marketing simply involves using people with large followings on social media or related platforms to market your business. Find people in your industry who have such followings and ask if they’d be willing to promote your company in exchange for payment.

A business can’t succeed without the right employees. That’s why HR should consider operating more like a marketing department. By applying these tips, you’ll be much more likely to attract the best candidates to your organization.

Camille Moore can be reached via camille@takticalmail.com