The leading noodles brand in Nigeria, Indomie Instant Noodles has revealed its intention to reach 10,000,000 million Nigerians in the year during its annual sampling exercise. The program will see millions of Consumers freely taste the number one brand in the noodles category across the country.
Speaking on the free sampling program for the year, Brand Manager, Indomie Instant Noodles, Mr. Amber Yadav said: “Indomie is using this exercise to remind Consumers of how quality taste like. We know things are hard at the moment but people should always remember that there is no price tag that can justify inferiority. Noodles globally is loved by families and when you love your family you are expected to give them the very best; in the noodles market that best is Indomie.”
Amber affirmed that the sampling exercise will include all variants (SKU’s) of Indomie Instant Noodles and this will be carried out in all geo-political zones in the country: North-Central, North-East, North-West, South-East, South-South and South-West with special focus on key cities such as Lagos, Port Harcourt, Kano, Kaduna, Owerri, Enugu among others.
“Indomie has remained the favourite instant noodles in homes, offices and restaurants because it thrives on getting Consumers insight and using the knowledge of Consumer preferences to improve on the brand. Last year Indomie won awards even outside the noodles category because the brand is built on the preferences of Consumer rather than marketing benefits.” Amber said.
On his part the Group Public Relations and Event Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said “As a brand we do not claim to know what the Consumer wants; that would be arrogant and misleading. We are merely asking our Consumers who are the reason we are in business to guide us as we continue to produce the best noodles for their satisfaction and enjoyment. The sampling will also give the undecided Consumers a trial experience and gear them towards becoming not just Consumers but Indomie ambassadors.”
According to Ashiwaju, the sampling programs would be strategically executed not only to serve as a feedback mechanism but to also strengthen the bond between the brand and its Consumers. In addition, the sampling will assist the brand in fine tuning its offerings more accurately to meet Consumer expectations which Ashiwaju says is regarded with the highest esteem by the world’s favourite noodles brand, Indomie.