As the UEFA Champions League 2013/2014 season hits the knockout phase, the stage is now set for Heineken®, the World’s leading international premium lager beer to give Nigerian football fans the opportunity to feel and experience the UEFA Champions League Trophy. The trophy - which will be in Nigeria from March 13, 2014with the brand ambassador Ruud Gullit, an ex-international and football star and coach, will remain in the country till March 16, 2014.
The UEFA Champions League Trophy Tour has been presented for eight consecutive years by Heineken® international, a UEFA Champions League partner. In 2013, Heineken® will give football fans in Nigeria, Argentinaand Vietnam the chance to see and get up close to the prestigious trophy. Like Heineken®, the trophy is a true global icon. It represents the excellence of the UEFA Champions League worldwide and the ultimate achievement in European club football.
In order to make the event memorable, various events and activities have been lined up by the brand to give consumers, trade partners as well as the media first hand contact with the trophy which is making its tour of Nigeria for the second time after it did so in 2009.
In a statement, Mr. Walter Drenth, Marketing Director Nigerian Breweries Plc, said “the Champions league trophy tour is an activity unique to Heineken®. No other brand is capable of holding the trophy tour outside of Europe.”
He promised football fans that the brand - in consonance with its tagline of “Opening Your World”- would provide an experience that only Heineken® can deliver its consumers.
On August 31, 2013, Heineken® announced the extension of its sponsorship with the UEFA Champions League. The new agreement means that the brand will continue as an official partner of the world's most prestigious club football competition up to and including the 2017 / 2018 season.
The Heineken® brand that bears the founder's family name - Heineken- is available in 176 countries across the globe and is the world's most valuable international premium beer brand.
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Heineken®- UEFA Champions League sponsorshipThe core focus of Heineken® activation of the sponsorship is to bring fans in Europe and abroad high quality UEFA Champions League experiences. The UEFA Champions League is the most prestigious club platform for international football stars and their clubs. With over 150 million TV viewers watching live coverage of the UEFA Champions League in 220 countries and territories every match week, this premier-sporting event has become global and fits perfectly with the Heineken® brand, which is enjoyed in almost every country in the world.
Heineken® continues to integrate its responsible consumption program into all UEFA Champions League sponsorship activities. Every stadium hosting a UEFA Champions League match features "Enjoy Responsibly" on one of its three perimeter boards around the pitch, complementing the regular Heineken® boarding. In addition, an Enjoy Heineken® Responsibly 5-second match bumper broadcasts several times during UEFA Champions League matches with an estimated audience of 150 million viewers per match week