Airtel Launches Come Alive Campaign to Capture Youth Segment.

Airtel Nigeria yesterday launched a new brand campaign initiative targeting the youth segment of the Nigerian telecoms market. The new campaign tagged ‘Come Alive with Airtel’ the service provider said was yet another giant step in fulfillment of its vision to become the country’s most loved brand.

According to the telecom company, the new campaign effectively summarizes its brand promise of empowering Nigerians to realize their full potentials and dreams, enabling youth and the young-at-heart to come alive and to stay in touch with their family, loved ones and friends with the latest and most innovative mobile Internet and digital value offerings.
It also said it is committed to exciting telecoms consumers, creating the right digital environment for them to succeed and empowering young Nigerians to express themselves, share their stories, connect with the rest of the world, inspire other people and blaze the trail in their respective endeavours.

The new campaign rides on Airtel’s 3.75G data network highlighting the company’s role as an enabler for enriched digital experience and in assisting young Nigerians and telecoms consumers actualize their dreams by staying connected with the right community of friends, families and associates anytime, anywhere and through a robust bouquet of mobile Internet package and innovative digital value offerings.

Speaking at the formal unveiling of the new campaign in Lagos on Wednesday, January 8th, 2013, Managing Director and Chief Executive Officer, Airtel Nigeria, Segun Ogunsanya, said the company is committed to empowering young Nigerians with the latest and most innovative  package and exciting digital experience. According to Ogunsanya, Nigerian youths are highly talented, resourceful, innovative, hardworking and resilient people, also noting that Airtel is well-positioned to enable young Nigerians and the youth-at-heart to create success stories for their life ambitions.

Mr. Ogunsanya added that “We have come a long way in preparing for this moment that Nigerians can be proud of. As a youth-focused, mobile Internet network, actualizing dreams can only be more realistic with us.”
Also speaking, Airtel Nigeria’s Chief Operating Officer and Executive Director, Deepak Srivastava, reiterated the company’s commitment to providing innovative, exciting and pocket-friendly products and offerings that will further allow subscribers on the network achieve success in all areas of interest.

Source:Brandwork Nigeria