Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise to children under 12 years old. The bottling giant also seeks to take the offensive against criticism that it is contributing to global obesity problems. The soft drinks giant has announced four pledges which it will apply to the UK and more than 200 other countries where it operates.
The pledges are; to offer low or no-calorie beverage options in every market; to provide transparent nutrition information, featuring calories on the front of all of our packages; to help get people moving by supporting physical activity programs in every country where Coca-Cola does business and to market responsibly, including no advertising to children under-12 anywhere in the world. Coke’s Chief Executive, Muhtar Kent, made the announcement as part of a move to combat criticism that the company is contributing to a perceived obesity epidemic across Western countries. However, according to reports, the pledge not to advertise to under-12s relates to an existing US policy, where Coke will only advertise to audiences where “no more than 35 percent of viewers are children”.