Fitbit, Will Smith Partner To Put Health First

Will Smith joins as Fitbit’s newest ambassador to launch exclusive content for social, Fitbit Premium, and upcoming YouTube Originals docuseries, “Best Shape of My Life,” centred on the physical and mental aspects of strength that define better health today.

To help  rebuild and redefine people’s  routines, Fitbit and Will Smith are partnering to develop exclusive content within Fitbit Premium, which will feature a variety of health and wellness programmes that focus on both physical and mental aspects of strength that define better health today. Through video sessions featuring Will and his training team, Premium members can join along this journey through workouts, mindfulness sessions and more with everything from HIIT and strength training, to yoga and meditation.

The first session, launching on September 27, is designed to set the tone for the day with an inspiring and approachable workout with Will and his trainers. Not only will this content offer a peek into Will’s own journey, but it conveniently fits into people’s daily routines – anytime and anywhere. The programme will expand over the coming months and joins the library of more than 500 workouts and mindfulness sessions already available to premium members.

Over the past year, Will, like most people, struggled with the lack of a regular routine, including his very public admission that he was in the “worst shape of (his) life.” Now as he is rebuilding his regimen, he has documented his personal journey and progress along the way. As a Fitbit user, Will has recently been using Charge 4 to  get in better shape and redefine his health and wellness goals, tracking everything from his calories burned, activity and exercise, and daily steps counted.

Debuting later this fall on his YouTube Channel, the six-part YouTube Originals docuseries, "Best Shape Of My Life," produced by Westbrook Media, will chronicle Will's journey as he challenges himself to improve every aspect of his health and wellness, teaming up with special guests along the way. Throughout the series, he will  be using Fitbit to help him as he redefines his health and wellness goals, tracking everything from his calories burned, activity and exercise, and daily steps count, while also finding more time for mindfulness and improving his sleep.