For the third consecutive year, Dentsu X has been named as the World’s Fastest-Growing Media Agency by RECMA.
The new Overall Activity Volume Rankings report, published by RECMA this month, highlights Dentsu X as the fastest growing media agency globally, with 8.8% year on year agency growth.
RECMA is a leading independent research company that reports and tracks the performance of media agencies around the globe. The Overall Activity volume report evaluates over 900 media agencies across 50 countries, is the reference quantitative ranking based on the activity volume, a metric including both traditional buying billings and non-traditional activities which cover online paid media as well as fee-based activities on digital, data & analytics, content, marketing, sponsoring. Commenting on the RECMA ranking, Sanjay Nazerali, Global Client & Brand President, Dentsu X, says; “To be recognised in this way for three years straight is a great endorsement of our proposition, ‘Experience beyond Exposure’, which places consumer delight back at the heart of marketing. It’s also a testament to the long-held Dentsu edict of ‘Servant Leadership’: we only win when our clients, teams, and partners win too.”
Noteworthy, Dentsu Aegis Network announced the launch of Dentsu X, an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights, following the rebrand of the Group’s media specialist – Dentsu media.
“X” in Dentsu X means experience which it values most in its offerings as a global brand. Leveraging the long-standing success of Dentsu media in delivering one-stop integrated services, Dentsu X is designed to help brands create integrated and personalized marketing solutions to cut through the noise in the market and meet rapidly changing consumer demands. By materializing its tagline “Experience Beyond Exposure”, Dentsu X builds a new business model, and be a more integrated and cutting-edge agency brand in this consumer demand-led economy. Dentsu X is headquartered in Tokyo and has 29 offices in 17 markets worldwide with more than 1,500 communication specialists.
(Brandcom)
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