Affirming the popular axiom that “the road to the heart is the ear”, Nigeria’s leading manufacturer of premium and affordable carpets, rugs and flooring solutions,Nobel carpets and rugs is set to engage its teeming consumers this Valentine season with its ‘Share Your Love” campaign.
The ‘Share Your Love’ campaign engages consumers in a conversation designed to encourage them to connect, re-connect and celebrate with their loved ones during Valentine's period. The campaign is geared towards encouraging consumer participation by sharing personal and exciting love stories for a chance to win fabulous prizes and an ultimate time-out with their loved ones.
Speaking about the campaign, the General Manager, Lucky Fibres Ltd, Mr. Jitesh Pamnani, explained that the Nobel Carpets and Rugs ‘Share Your Love’ campaign was conceptualized to entrench a deeper connection between the brand and the target consumers in an exciting way in this season of love.
According to him, consumers will have the opportunity to participate in the special Valentine campaign on select leading radio stations in Lagos and on social media for a period of one week. Consumers are expected to either call into the programmes to share their remarkable love stories or post their stories online with the hashtag #ShareYourLove tagging the company’s Facebook and Instagram pages.
In the course of the campaign, 14 winners are expected to emerge within a week. Of the 14 winning entries, two of the most touching stories will be selected for a Nobel Carpet sponsored dinner date on Valentine’s Day.
Stories with the highest likes on Facebook/Instagram will also be selected for a Nobel Carpet sponsored dinner date on Valentine’s Day while first and second runners-up will be given consolation prizes.