In less than seven months afte
r its launch, the Bounce News Application is now rated as th e number one app on the Google play store i n Nigeria.
This confirms its status as a
market leader in its segment.
The Bounce News App, which was
conceived to provide people- oriented news for the Nigerian audience, earned more downloads on play store ahead of other internati onal social media apps.
Commenting on the success stor
y of Bounce.ng, the General Ma nager of the news platform, Go odluck Ikporo said the rating is anot her milestone for Bounce as it has become a one-stop online spot for Nigerian and international new s.
He added that Bounce has enjoy
ed that level of download on G oogle play store because the a pp is very user friendly and has both onl ine and offline functionality. “The App does not need so much space on mobile phone and it takes a few seconds to downloa d. Also, you can save stories you want to read offline. The app is ea sy to use and quite effective. That's ourconcept,” Mr. Ikporo said.
The GM also noted that the pla
tform is dedicated to deliveri ng daily inspiring and relevan t stories that are tailored to empower the Ni gerian news consumers and whil e giving them a voice in the p olity.
By studying search patterns an
d activities on social media t o know the kind of stories tha t interest its readers, Bounce News can make recommendations while transfor ming basic information into ap plied intelligence.
“When you first launch BOUNCE,
you’ll be given the option to select which interests you pr efer to follow. This defines the initial set o f content BOUNCE will show to you. BOUNCE will look at your profiles and the content you have publicly shar ed to find additional interest s that could be relevant to yo u. Basically, it is your news, your style in your hands 24/7.”
He added that BOUNCE also anal
yses user activity on the app to find out what kind of stori es they read or skip, and any action taken around stories (like using the thumbs up or thumbs down).
Each of these actions teaches
Bounce a little bit about user s’ interests and over time, it will get pretty good at predicting which stori es you love.
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