Nigerian Breweries’ Sampson Oloche Moves To Heineken Holland

The Portfolio Manager, International Premium Brands at Nigerian Breweries Plc, Sampson Oloche has been redeployed to Heineken head office in Holland. The graduate of the University of Salford is now in Holland.

Oloche, who joined Nigerian Breweries in January 2005, is an experienced brand marketer with experience across major brand functions, cutting-edge communications development, innovations, consumer insights and project management.

He also possesses a fine grasp of brand profitability and a commercially oriented marketing strategist with a proven ability to deliver top line growth.

Colleagues and friends, held a send forth party for the diminutive marketing expert over the weekend.

Oloche is also Advertisers Association of Nigeria –ADVAN’s Publicity Secretary
Shortly after he was employed in 2005, Oloche was promoted to Brand Manager, Events and sponsorships-STAR in January 2008, a position he held until 2012.

Having shown efficiency and productivity in previous capacity, Nigerian Breweries in 2013 appointed Oloche, the Marketing Manager – Non-Alcoholic Drinks and subsequently Senoir Brand Manager.

On whether his movement to Holland will affect his function at ADVAN as publicity secretary, sources in ADVAN said that Oloche will serve out his tenure.

“ADVAN election is just a few months away,” said Ediri Ose-Ediale, Executive Secretary ADVAN.