Hundreds of Muslim faithfuls as well as consumers alike have expressed satisfaction with the on-going Peak Milk Ramadan campaign titled, “Nourish Your Body With Peak” aimed at supporting the Muslim community on the nutritional requirements needed to stay fit throughout the holy month of Ramadan in order to achieve a spiritually robust and successful fasting period.
It will be recalled that Peak Milk, Nigeria’s Numero Uno dairy brand embarked on a massive media campaign to reinforce and remind Nigerians on the need for regular milk consumption as it facilitates healthy and strong body growth/maintenance during the holy month of Ramadan.
Investigations at most of the markets revealed that most of the consumers were of the opinion that the campaign was coming at the right time when Muslims needed a product that would nourish their bodies during the Ramadan period.
Areas where the campaign penetrated include; Garki, Wuse and Gwagwalada markets in Abuja, Maraba, Keffi and New Karu markets in Nassarawa state, Singar and SabonGari markets in Kano, Gombe main market, Terminus market in Jos, Mubi market in Yola, Central market in Bauchi, New market and Makera market in Kontangora, Okene market in Lokoja, Old market, Gusau, Achi Chia market, Sokoto old market, Sokoto, Central market, Kaduna as well as SabonGari, Zaria.
The campaign has been running on major radio stations to prepare the Muslim community in Nigeria for the month prior to the commencement of the Ramadan. One of the Muslim faithfuls, AlhajiYahayaSule said that he was delighted to take part in the campaign promotion stressing that he and his family have been breaking their fast with Peak Milk since the fasting period kicked off.
Alhaji Sule added that the nutritional value of Peak Milk was quite resonating as the brand helps his family to stay fit and healthy throughout the holy month, and achieve a spiritually robust and successful fast. A major retailer in Kano, Mrs. Fatima Musa when contacted noted that Peak Milk was doing a great job for Nigerians and the Muslim community with its Ramadan Peak campaign efforts.
She pointed out that Nigerians needed regular consumption of Peak Milk as it facilitates healthy and strong body growth/maintenance during the Holy month of Ramadan stressing that, that was the reason why she believes in the brand as that maintains her fresh looks during the Ramadan period.
Meanwhile, nutritionists have stressed that regular milk consumption, especially during fasting period is imperative, because milk contains nature’s essential nutrients that are required for everyday activity.
It is advised that between 500 - 750 ml milk be taken during the month of Ramadan according to nutrition experts, as this will provide the body with energy required to undertake daily activities notwithstanding the disruption in regular diet schedule. According to them, “Muslim faithful should consume drinks based on milk and fruit such as milk shakes and smoothies which provide some natural sugars for energy; as well as minerals like potassium, copper and manganese all of which are nutrients. These are good to break your fast.”
“The holy month of Ramadan is the ninth of the Islamic calendar and a time when many Muslims across the world fast during daylight hours for 29-30 days. Taking part in this spiritual activity means no food or drink during the daylight hours, eating one meal just before dawn and another after sunset”, they said.