Peak milk, a premium brand on the stable of Friesland Campina WAMCO Nigeria, is rekindling the art of cooking in schools in Lagos through its ‘Art of Milk recipe initiative’. This is one of the remarkable ways in which the number one dairy brand has chosen to mark the 2016 edition of ‘World Milk Day’.
The idea tagged ‘PLAN A DAY’S MEAL WITH MILK (Breakfast, Lunch and Dinner)’ which is a cooking contest, requires selected schools in Lagos State to plan (and prepare) breakfast, lunch and dinner for a day using milk as the main food item.
The initiative is meant to promote a culinary culture of cooking with milk in Nigerian homes since milk is an important agricultural product. Milk contains various vitamins and minerals which are essential for the human body. Hence, on the occasion of the ‘World Milk Day’, it is important to create awareness on the immense health benefits of milk on not just children, but adults also. This knowledge would help curb malnutrition in children and youth who are the bulk of the Nigerian population.
To participate, schools in Lagos are expected to create recipes using milk which they would send in for a series of evaluation. The recipes will be sent to: email@example.com. There would be 10 shortlisted from all recipes submitted and these schools would meet for a live face off on June 1st (which is World Milk Day). The shortlisting will solely be the purview of a panel of judges comprising popular chefs, nutritionists, representatives from the Ministry of Education as well as members of the brand team.
Some of the criteria to be used in selecting the winning recipes will include personal appearance, sanitary mannerism, creative use of milk, understanding meal planning, nutrition knowledge and team work.
The whole aim is to get kids into cooking in an interactive way that involves home-based cooking activities.
The preferred schools recipes will go home with fantastic prizes such as a branded LED screen, air conditioning units for six class rooms and three classrooms in different orders. All participating schools and supporting teachers will get surprising gifts for exhibiting great creativity with Milk. Consumers can get more information on the milk contest on www.facebook.com/peakmilk and www.youtube.com/Peakmilkng.
Friesland Campina WAMCO Nigeria produces Peak evaporated and powdered milk which contain important vitamins and nutrients beneficial to health. The range has recently been expanded to include evaporated (liquid) milk in sachets and smaller pocket-friendly sachets. In March, Friesland Campina WAMCO Nigeria came up with special edition Peak Milk packs with inscriptions of ‘Sweet Mother’, ‘Thank You’ and ‘I love you’ in celebration of Mother’s Day.