Dufil Prima Foods Plc, makers of Indomie Instant Noodles has shown its zest to support
the biggest end-of-the-year crossover event in Nigeria – One Lagos Fiesta, by partnering
the organizers - Lagos State
Ministry of Tourism, Arts and Culture with a whooping sum of 10million Naira as
support for this year’s edition of the event.
The One Lagos
Fiesta countdown organized by the Lagos State Ministry of Tourism, Arts and Culture
replaces the annual Lagos Countdown event - a concept of the State’s Signage and
Advertisement Agency (LASAA), to herald
the New Year while celebrating the rich culture, music, language of the state and
also promoting commerce especially for more small scale businesses in the State. This year’s edition is the fourth of the
series which usually witness over 200,000 individuals in
attendance.
Speaking
on the partnership for the event, The Head, Public Relations and Event Manager,
Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said, “We are excited to be a part of
this maiden edition of One Lagos Fiesta which is the biggest crossover event
and concert in Lagos State and Nigeria by extension”.
Ashiwaju further disclosed
that, “Dufil is glad
to support this event with the sum of N10 million naira, products
and other promo materials. The One Lagos Fiesta is a similitude of
the crossover celebration held in other commercial cities like Hong Kong, New
York, London, Dubai and this year’s edition in Lagos promises to be bigger and
better because it will hold in five different locations in the State which
includes: Agege Stadium (Ikeja), Badagry Stadium (Badagry), Ikorodu Town Hall
(Ikorodu), Barbeach (Lagos) and Epe Youth Center (Epe).”
Shedding more light on other plans for the
end of the year, Ashiwaju said, aside the partnership with the Lagos State Ministry of
Culture and Tourism, the company has also concluded plans to roll out some
other activities in an effort to spice up the holiday celebration for families and
children in the country.
Some of the end of the year activities will include: the donation of products to identified orphanage homes and Internally Displaced
Persons (IDPs) in Abuja and Edo State, Santa surprise visit to hospitals. Also,
the company will be announcing the 12 winners for the Dubai Trip in the just
concluded Tazomania promo, setting up of Indomitable merchandising stores across
Lagos and the introduction of special celebration cartons for 70g and 120g of
Indomie noodles.
He concluded that, "December, especially Christmas is
such a special time for families and we are proud to be able to bring smiles to
the faces of children, families and most especially our consumers."
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