Briscoe Ford, allied to the Ford Motor Company of America is an authorized automotive dealer in Nigeria, dedicated to the sales and service of this prestigious American Brand has announced that it will continue its sponsorship of entrepreneur reality TV show, The Next Titan.
At a press conference held in Lagos recently to unveil the opening of registration for the second season of the show, General Manager of Briscoe Ford, Olorunfemi Eguaikhide, said the company’s continued support for the show was borne out of its commitment to growing the business community and encouraging budding Nigerian entrepreneurs.
“Briscoe Ford is the official automotive sponsor of The Next Titan for the second year running. This is because we are committed to growing and supporting initiatives geared towards the development of the Nigerian business community. We encourage the spirit of entrepreneurship in young Nigerians through practical business exposure and mentorship,” Eguaikhide said.
He added that this year’s winner will receive a cash prize of five million naira, a brand new Ford Focus from Briscoe Ford and business mentorship from the show.
The Next Titan is an entrepreneurial reality TV show in which contestants showcase their business ideas. Auditions take place in three cities in Nigeria which are Port Harcourt, Lagos and Abuja.
Last year, beautician Iroghama Ogbeifun won the inaugural season of The Next Titan and went home with a cash prize of 5 million naira, a brand new Ford Focus from Briscoe Ford and business mentorship from the show.