In furtherance of its commitment to provide innovative solutions to make life easier and healthier, a leading anti-malaria brand, Mortein from the stables of RB Nigeria Limited re-launched Mortein Liquid Electric Device (LEDs) in Port Harcourt recently.
Speaking at the event, the Marketing Director, RB West Africa, Oguzhan Silivrili represented by the Brand Manager, Mortein, Iku Ejiroghene said the re-launch of the Mortein LEDs was informed by the need to provide convenient ways to stem the prevalence of malaria scourge in the country and Africa generally.
According to him, there are estimated 300 million acute cases of malaria every year around the world, resulting in more than one million deaths while approximately 90 percent of these deaths occur in Africa, mostly in young children.
Silivrili decried the high malaria prevalence in Nigeria as ‘‘unacceptable’’, saying ‘‘malaria is responsible for 60 percent of outpatient visits to health facilities, 30 percent of childhood deaths, 25 percent of deaths in children under one year and 11 percent of maternal deaths.’’
“Malaria can be eliminated in Nigeria which is the reason RB Nigeria Limited is taking the lead. We have made strategic partnership with the National Malaria Elimination Programme (NMEP), the lead agency of the Federal Ministry of Health on the elimination of malaria and other relevant government bodies. Through these partnerships, we have reached over one Million mums by engaging, sensitizing and educating them through our Primary Health Centre programs” Silivrili said.
While further buttressing RB Nigeria’s effort to ensure that malaria is eliminated in Nigeria, Silivrili stated “Mortein step ahead of others when we launched the Mortein Anti-malaria campaign in 2012 with the aim of increasing the awareness that even one mosquito can cause malaria but with appropriate measures, malaria can be prevented and we can protect ourselves through Mortein that kills 100% mosquitoes.
Therefore, Mortein LEDs is another platform to provide easier ways for Nigerians enjoy continuous protection from Mosquitoes- the causative agents of Malaria”.
Major distributor of RB Nigeria products and Manager, Everyday Group of Companies, Mr. William Onyejele stated “We have been a part of the RB Nigeria family for years now because we see and support the innovative value of their products. The market is ready to accept this new Mortein LEDs and we are rest assured that with Mortein LEDs we can win the fight against Mosquitoes”.
Speaking on the re-launch of Mortein LEDs, Area Sales Manager, Mortein, Chris Nwanah said “RB Nigeria is concerned about the consumers, this is the reason we make innovative products to meet their needs. Mortein LEDs is one of such innovations to repel mosquito. There are some customers who do not have the luxury of time to spray Aerosols; this Mortein LEDs would however keep them continuously protected. The retailers are excited about the re-launch of Mortein LEDs and have started requesting for the products so they can sell”.
The Mortein Liquid Electric Device which cost N600 for the complete pack and N350 for the refill pack are currently available across stores nationwide.