Airtel Nigeria Narrows Agency Search to Top Players

Multi million Naira Airtel Nigeria pitch which includes both the creative and media accounts of the top telecoms brand has narrowed down.
Media specialists’ Starcom Media, MediaReach, Universal McCan, BrandEye Media and incumbents on the account, advertising generals, STB McCan and Centrespread are still in the race to retain the deep pocket telecommunications leading brand.
Although, the Airtel advertising account experienced hiccups in transmission at its stop-over in Prima Garnet, the Ogilvy/Scanad break needed the hallowed chambers of the court of law and APCON to resolve the matter. Since then, every party has since moved on and the ‘reds’ are growing qualitatively and quantitatively.
Airtel Nigeria has transformed from Celtel to Zain and now Airtel Nigeria. Through dogged repositioning and huge investment in building the brand, it has now become the envy of its peers withover 40 million subscribers and holds approximately 25% of the mobile market share as at 2014. The company is a wholly owned subsidiary of Indian telecom operator group, Bharti Airtel.
Bharti Airtel Limited has operations in 20 countries across Asia and Africa. With headquarters in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers.
In India, the company’s product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national and international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 264 million customers across its operations at the end of July 2012.
Source: MarketingEdge