MARKETING EDGE Holds National Marketing Summit, Rewards Agencies
John Ajayi (Fnimn) CEO/Publisher MARKETINGEDGE Publications
In a bid to celebrate the dynamism of marketers and advertising agencies who are making giant strides in the Nigerian economy, Nigeria’s leading brands and marketing publication, MARKETING EDGE, is set to hold two high profile events. They are a National Marketing Stakeholders Summit and Brands and Advertising Excellence Award.
Both events will take place on Tuesday, 5 May, 2015 at the Federal Palace Hotel located in Victoria Island of Lagos. The Summit which has the theme “A Roadmap to Marketing in the Age of Global Oil Glut and Nigerian Advertising in a Generational Shift” will hold in the morning while the Awards take place in the evening.
Dr Josef Bel-Molokwu, a renowned and erudite advertising professional and former registrar of Advertising Practitioners Council of Nigeria (APCON) will be the guest speaker and he will deliver the Lead Address while the Managing Director of Noah’s Ark, Mr Lanre Adisa will deliver an address on Nigeria Advertising in a Generational Shift. The former Chairman of APCON, Chief Olu Falomo, a great icon of the advertising profession will be the Chairman of the occasion. Key players and gladiators in the integrated marketing communications sector are expected to grace the Summit where the challenges of advertising and marketing in the present era of dwindling oil prices will be examined and solutions proffered.
The awards which are in several categories will reward eminent marketers and advertisers such as Sir (Dr) Chris Ogbechie and Sir Chris Parkes who will both receive the Lifetime Marketing Achievement Award. The Founder and former Chief Executive Officer of STB-McCann, Sir Steve Omojafor, will have the Brand Personality of the Decade Award bestowed upon him. Also, Chief Olu Falomo will bag the Outstanding Advertising Icon of the Decade while the CEO of Airtel Nigeria, Mr Segun Ogunsanya will be honoured as CEO Brand Personality of the Decade.
Other categories are Outstanding Telecommunications Company of the Decade, Experiential Agencies of the Decade, Outdoor Agencies of the Decade, Outstanding Media Buying Agency of the Year, Marketing Personality of the Year, Outstanding Company of the Year, amongst other distinguished awards.
This year’s award however takes a unique step in honouring the achievements of the heroes of the industry by introducing the Posthumous Advertising Personality of the Decade which will be awarded to the first doyen of Nigerian advertising and former Managing Director and Owner of Lowe Lintas, late Mr Sylvester I. Momeke alongside the owner of Eminent Communications Ltd, late Sesan Ogunro.