The MD, L’Óreal Central West Africa, Mr. Idorenyen Enang has been endorsed as the Regional Vice President of the World Federation of Advertisers.Enang, along with the new President,Mr. David Wheldon, the Managing Director, (Brand, Reputation Citizenship and Marketing) Barclays bank,will steer the affairs of the WFA for the next two years after being unanimously elected by fellow federation members.
Enang’s appointment was made known recently in Marrakech, Morocco, at the Annual General Meeting (AGM) which is part of the activities to mark the WFA’s annual Global Marketer Week which is being held in Africa for the first time.
In a mail sent to Enang, the Managing Director Stephan Loerke, WFA, congratulated him for his endorsement feat.‘‘I would like to congratulate you on your re-election as the Regional VP Africa of the World Federation of Advertisers (WFA).Your candidature was unanimously endorsed by the AGM. You have been re-elected for a 1-year term.
With a career spanning almost three decades in several key positions, from Guinness, Coca-Cola, Cadbury, Samsung, and now the L’Oréal Group, reputed to be the world’s largest cosmetics and beauty company; Idorenyen Enang, fondly called ‘Idy’ by friends and colleagues, has a wealth of experience in several areas. This includes Brand Management, Marketing Management, Strategic Planning, Business Strategy and Development, Sales Management, Organisational Redesign to Leadership Development.
A marketing guru with an MBA in Marketing and a B.Sc (Hons) in Economics, Enang was, until his appointment at L’Oreal, Managing Director, Samsung Nigeria. His towering resume also includes holding several key positions in Coca-Cola North Africa Division, and Coca-Cola Southern & East Africa Division. He was also once Commercial Director, Cadbury and held key positions in Guinness Nigeria Plc.
Currently, the Managing Director, L’Oréal Central West Africa, Enang, a former President of the Advertisers Association of Nigeria (ADVAN), is without saying, a corporate titan. At a point, he ‘walked out of a fantastic job’ to start up his mentoring outfit, Corporate Shepherds Limited, which he said was his own way to ‘mentor a generation’.