It was a great time of rewards and excitement for most traders at the trade launch event which held at major markets across Nigeria as Unilever Nigeria Plc, recently launched a new 180g ‘Spread for Bread’ Sachet pack size for Blue Band. Consumers who purchased the new Blue Band 180g sachet were rewarded with exciting gifts. The wholesalers and retailers were not left out as they were also rewarded with recharge cards and Blue Band branded Ankara for their consistent support for Blue Band over the years.
Madam Comfort, a wholesaler stated that Blue Band has been her favourite magarine for the past twenty years and the new 180g ‘Spread for Bread’ Sachet pack is a good initiative by the brand as it is affordable and handy.
Speaking at the trade launch event, Mrs Nsima Ogedi–Alakwe, Brand Building Director Foods, Unilever Nigeria, stated that Unilever is excited to introduce the new Blue Band 180g Spread for Bread sachet, to ensure the whole family gets more for less, as one sachet spreads 36 slices of bread. She also added that Bread, spread with Blue Band gives children the right amount of vitamins A, B6, B12, D, E, Folic Acid and Niacin that are essential for their growth and development.
Vivian Ihaza, Tea and Spreads Category Manager, Unilever Nigeria, while explaining the rationale behind the launch of the Blue Band 180g Spread For Bread Sachet, reiterated that the company is dedicated to making its products affordable and readily available for consumers which is why Blue Band, number one margarine brand in Nigeria is available in different pack sizes at different price points. She specifically urged mothers to ensure their families, especially children start their day with Blue Band Margarine, as it contributes to meeting children’s daily nutrient needs. Blue Band contains the right amount of nutrients and vitamins essential to keep the entire household healthy. Blueband your trusted spread for life!!