As a mark of celebration for the 45 years of existence for the Tic Tac, the most famous Mint brand in the world, three winners have emerged at the just concluded pan Nigerian Tic Tac brand activation project tagged “Shake and Share” Promo.
Tic Tac, a brand from the stable of Ferrero is one of the leaders in the confectionary segment of the market. Winners of the promotion’s grand prizes of iPhone 6 include Buoyant Ikor- Lagos Ejimole Loveth Chiamaka- Port Harcourt and Ita Okokon-Lagos.
L-R: General Manager, General Import and Distribution, CFAO, Alhaji Ibrahim Sanusi; winner, Mr Adewoye Olanrewaju representing Ejimole Chiamaka Loveth; and Country Manager, Ferrero, Mr Wale Adediran during the presentation of prizes to the 45th anniversary of Tic Tac ‘Shake and Share Promo’ winners in Lagos... on Saturday.
Announcing the winners, in a elaborate prize presentation ceremony in Lagos at at Protea Hotel, GRA, Ikeja, the country representative of Ferrero company, Adewale Adediran said that the mint confectionary brand was embarking on the initiative as a mark of respect for its teeming consumers and as a way of showing deep appreciation for their consistency toward the brand since inception.
He explained that Tic Tac understand the role consumers had played in the journey to attain the milestone hence believe it was imperative to give back for their support.
Speaking on the brand and its acceptability in the market, Adediran pointed out that the fact that consumers have had a memorable experience in the road show is an attestation that Nigerians appreciate and love the brand.
Tic Tac is available in two flavors that include mint and orange and is offered in an iconic and stylish plastic package format of 33 pills at 70 Naria.
He said” Tic Tac has come a long way. It is famous all over the world for its unique rattle sound, its stylish transparent plastic packaging and its inimitable refreshing and pleasant taste. It is also recognized as the most famous mint in the world and in the top 5 ranking of sugar confectionery brands in the world.”
It would be recalled that the promo which kicked off in October 13th this year and ended November 21st had tens of thousands of consumers and fans taking part in a roadshow.
The campaign generated some key interesting figures, indicating that the project was a huge success.
According to the info collected on the field and on the Official Nigerian Tic Tac Facebook page –www.facebook.com/tictacnigeria
- the 35 days campaign that took place in Lagos – 18 days, Abuja- 12 days and Port Harcourt-5 days, had generated some interesting statistics.
Over 180, 000 consumers participated in the roadshow; meanwhile out of the total number of consumers more than 2,000 had reportedly entered into iPhone 6 promo while over 50,000 Tic Tacproducts were sampled.
During the campaign also over 13,500 consumers joined the Tic Tac Facebook page, over 100,000 consumers interacted with Tic Tac Facebook contents with more than 32,000 likes and 2,200 comments left on the page.
Ten radio hype messages were released through the On Air Personality (OAP) in some most urban radio station within the three markets areas covered reaching estimated an 2.5million people.
To qualify for the promo, consumers and fans were asked to register at the Roadshow activation in any of the identified markets near their neighborhood, take picture of themselves and follow daily news uploaded on the Facebook account of the brand.
Apart from Tic Tac, the Ferrero company, the Italian multinationals group and global leader in the confectionery industry, is the marker of legendary brands such as Ferrero Rocher, the golden wrapped chocolate praline, Nutella, the unique hazelnut cocoa spread offered in glass shaped jar, and Kinder Joy, the milk chocolate treat made for children with a toy surprise inside. All these products are available and distributed in Nigeria by G.I.& D., FMCG company of CFAO Group.