Sunlight Dish Washing Liquid Goes To Market!


As part of its commitment to improving the quality of life, Unilever Nigeria Plc has recently launched its Sunlight Dish Washing Liquid into the Nigerian market. Available in four pack sizes, Sunlight dish washing liquid provides superior degreasing benefits even for the toughest oil stains and is also affordable for households where cheap proxy products, like sand, ash and detergent powder, are used for dish washing.
According to Osato Evbuomwan, Category Manager, Household Care, Unilever Nigeria Plc, “Sunlight Dish Washing Liquid has been introduced to make dish washing for women less stressful and time consuming, giving them more time for the things that really matter, like family.”
“As a business, we are also committed to developing the market which is why we have introduced pouches, an innovative and more affordable option for those families who may not be able to buy the large bottles. This will drive conversion of low income consumers from proxy products like sand, ash, bar soap and even detergent powder to a specialised dish washing product that gives much better results.”
Sunlight dish washing liquid has an advanced, turbo-active formula with real lemon juice to deliver superior cleaning. It weakens even the stickiest oil stains faster, is easy to rinse off and leaves dishes perfectly clean, odour-free with no marks or particles left behind. Laboratory tests done show that when benchmarked against key competitors in the market, Sunlight offers consumers the best cleaning experience, removing oil stains faster than any other competitor in the market and requiring less effort than with any other brand.
Globally, Sunlight dishwashing liquid is the number one dish washing solution, known for its superior benefits around the world, and Unilever Nigeria aims to continue that tradition with this launch. The company has built and recently commissioned a liquids factory in Agbara, Ogun State, to support the launch of this product and is looking to expand its footprint in the household care category in the nearest future.