INTERCONTINENTAL DISTILLERIES Ltd, a major distillery group in the country has appointed Mobolaji Alalade as its new head of Sales & Marketing in a renewed move to inject vibrancy into its business.
Mobolaji Alalade, Marketing Manager, IDL
Alalade, who until new appointment was marketing manager at Cadbury Nigeria Plc, worked for one year and two months before he was scooped up by the distillery giant. And within this short period, he was responsible for the sustained market penetration of the product in his charge.
With this new position, he would be responsible in winning new businesses and maintaining good relationship with existing clients of the company, who is a proud manufacturer of leading spirits and wines in Nigeria.
Alalade had paid his dues in the Nigerian marketing environment having worked for almost fifteen years at Grand Oak Ltd, where he rose through the ranks to become category manager. And while there, he contributed immensely to the growth and development of most of the brands on the stable of the marketing company.