Cosse TTL, the Lagos based Integrated Marketing Communications agency formerly known as Bates Cosse Limited has entered in to alliance with Joe Public South Africa to create a new independent network of agencies across Africa.
Joe Public South Africa and Cosse Joe Public Nigeria will be working closely as partners to strategically develop a network of partner agencies across Africa.
Funmi Onabolu, GMD of Cosse , and Gareth Leck, CEO of Joe Public South Africa, commented, “It is so refreshing for a Nigerian agency and a South African agency to be collaborating as equal partners in establishing a continental network with true African roots. Our agencies share a common entrepreneurial approach as they are both independent and owner-managed, which creates a great platform for working together and enables decision-making that is nimble and swift – a style that our clients embrace. We are not encumbered by offshore holding companies and this works for us. Our collective vision is to create a network that inspires greatness across Africa”
Joe Public is the largest 100% independently owned through-the- line communications group in South Africa with offices in Cape Town and Johannesburg working for major brands including Nedbank, Clover, Steers, Anglo-American, Nike, Society for Family Health and Mcain.
Joe Public was voted the Agency Ad group of the year 2014 by AD Review Awards, a leading industry watchdog in South Africa.
Founded in 1995, Cosse Group is one of Nigeria’s foremost Integrated Marketing Communications Groups, and currently works in different capacities for major companies like NB Plc, P&G, Intel, BAT, Promasidor, FIRS; other Government Agencies like the National Malaria Control Programme and the National Agency For Control of Aids (NACA) as well as the Lagos State Government.
Other companies within Cosse Group include Towncriers, a leading experiential marketing agency, Media Integra, a specialist media company and Prochannel, a trade channel solutions company, all servicing major clients including MTN, Nigerian Breweries, UAC, Reckitt Benkiser, Ernest & Gallo, Apple, UBA etc
The growing network will see Cosse Joe Public partnering with other Agencies within the independent union to service clients across the African business scape and the world.
Source:BusinessDay NG
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