Wiko, Europe’s Fastest Growing Smartphone Launched In Kenya ,Set To Launch in Nigeria, Southeast Asia

Wiko, the French smartphone brand, is taking its reach beyond Europe and new markets all over the globe are welcoming it, following its entry into South East Asia beginning with Vietnam in August. 

The company announced its next wave of expansion at IFA (the Consumer Electronics Show in Berlin) last week, with September seeing launches in Poland, Nigeria and Kenya. Making its debut in the Gulf region, the United Arab Emirates launch slated for end of the month, followed by the Kingdom of Saudi Arabia in mid-October.

“IFA is a great opportunity for Wiko to demonstrate our complete 3G and 4G smartphone line up,” David Garcia, international business development director of Wiko Global, said at the company’s IFA pavilion.

The  French smartphone manufacturer, Wiko Mobile announced its entry into Kenyan market Wednesday last week(17th September ,2014)  as part of its Africa-entry strategy to boost sales. 

Kenyan consumers are amongst the first in Africa to enjoy the “French touch” experience that has become a phenomenal success story across Europe. Known for its world-class technology, cutting edge design and exceptional product quality, Wiko smartphones are becoming available at mobile phone outlets across the country. 

The company is making inroads in countries where Chinese manufacturers such as Huawei and ZTE dominate, to bring down the price of smartphones. 

Wiko has unleashed exciting models for users to choose from. Whether a technology savvy user, a regular user or a beginner, Wiko has a phone for everyone.

“We are delighted to bring the Wiko brand to Kenyan consumers.” “Wiko is confident that the combination of stylish design, technology, quality and pricing will be a huge success here,” said Wiko Global International Business Director Marcel Van de Pas, during the launch in Nairobi. 

This is as it increases its footprint in a competitive sector dominated by established players like Samsung and Nokia. Van de Pas said Kenyans are among the first in Africa to enjoy the “ French touch” experience. Wiko’ range of brands include Wiko’s Goa, Sunset, Fizz and Lenn.

For those interested in cutting edge technology, it doesn't get any better than the flagship model: Highway. It is one of the first smartphones in the market that uses 2.0 GHz Octa-Core technology. 

The Highway’s exceptional features include the Android KitKat 4.4, super bright 5” FHD screen, 16MP back camera and 8MP front camera. A smartphone that guarantees superior speed and performance, the Highway is one of the best smartphones available in Kenya. For the fashion-conscious Rainbow is a real lifestyle technology statement. With a 5” HD screen, 1.3GHz Quad-Core and 8MP camera to capture all those social moments, Rainbow defines Wiko’s French chic with a sleek design and a burst of colour options. 

First time Smartphone users can opt for Wiko’s Goa, Sunset, Fizz and Lenny for the most user-friendly smartphone experience. In this range, Lenny is a remarkable choice with 5” FWVGA screen, 1.3GHz Dual-Core processor and a 5MP camera.

Launched in 2011, the company is the second-largest online smartphone vendor in the European country, with 14.2 per cent market share as of May 2014. Wiko sold 2 million smartphones in the country in 2013, accounting for 8 per cent of the market based on GfK research figures.

It’s Nigeria launch is also set to hold “within a month”.

Source:Standard Digital News,The Cable NG,humanipo