Leading integrated marketing communications group in Nigeria, the Prima Garnet Africa Group, has announced the appointment of Dele Odugbemi as the new Managing Director, MD, MediaShare, its media independent/management agency. Until his appointment, Dele Odugbemi worked with Aegis Media Group in South Africa, and was responsible for the business growth and supervising of the General Motors Account Team in South Africa. He also served as the MD of Ogilvy Africa Media.
Odugbemi, an MBA holder in Technology Management, has over 15 yearsof experience in multinational media account management and has managed key clients like Virgin Atlantic, MTN, Diageo, SuperSports, M-Net, Nestle, Unilever, Motorola and Airtel at both local and international levels. The mediamanagement veteran also worked with the OMD Network where he rose to the position of Head of Planning and Innovations at MediaReach OMD Nigeria.
Odugbemi, who is particularly strong in unconventional media placement, has been involved in a number of significant transactions within and outside the Nigerian advertising industry, and as the MD of Ogilvy Africa Media did extensive work on the Airtel and other key accounts across many markets within the region.
The new MediaShare boss has had broad complementary competencies covering media sponsorships, digital media management and senior account management. A former lecturer of lecturer/consultant on Technology Policy, Odugbemi is a regular speaker at advertising industry programmesacross the continent. He is expected to bring in vast and varied industry experience into the company and group at large.
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