Campari Stakes Car In New Promo

Campari, quality drink in the alcohol and spirit category, has announced a new consumer promotion in which a lucky customer will win a brand new Kia Rio car.

The consumer promotion tagged “A Taste of Things to Come” will run for eight weeks, from July 18 to September 6, 2013, in selected bars, grocery supermarkets and open markets across seven major cities in Nigeria – Lagos, Aba, Enugu, Port Harcourt, Calabar, Abuja, and Ibadan.

In a statement, Paul Wilson, managing director, Brian Munro Limited, Campari marketing agent in Nigeria, said other prizes to be given away in the reward programme include 42 inch plasma TV, mobile phones and digital cameras. Similarly, there will be instant gifts reward for consumers who purchase the one litre bottle of Campari. Such instant reward include T-shirts, caps, flash drives and pens.

“To participate,” Wilson explained, “a consumer will have to purchase any size of Campari drink available in 20cl, 50cl and 100cl bottles, collect and complete a coupon at any of the designated redemption centres on presentation of the bottle cap as proof of purchase and consumption of Campari. Consumers are expected to fill in their names and contact details in the coupon and return same to the Campari team at any of the centres, thus qualifying them to enter for the grand draw.”

The Campari team will be visiting selected outlets in the seven cities to offer consumers opportunity to have a taste of Campari Orange and other Campari Cocktails (a mix of Campari with their favourite drink), from July 22 to September 7, 2013.

Campari is a contemporary and charismatic classic. The recipe, which has remained unchanged, originated in Novara in 1860, and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from an infusion of bitter herbs, aromatic plants and fruits. With its vibrant red colour, intense aroma and inspiring flavour, it has always been a symbol of intrigue and pleasure, which unfolds itself into a captivating drinking experience. These are the values that have made the brand famous throughout the world as an icon of passionate Italian style and excellence.


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