The ongoing experiential campaign by the Chemical and Allied Products Plc, a subsidiary of UAC of Nigeria Plc, and the technological licensee of AkzoNobel, world’s largest paints and coatings company and manufacturers of Dulux premium brand of paint, tagged ‘Dulux Mobile Room Make-Over Activation’ has entered its second phase. After the successful completion of a very exciting first phase during which the activation van roved the major streets and roads within the Lagos Metropolis with several hundreds of commuters trying to catch a glimpse of the living room setting that was showcased.
According to the Managing Director, CAP Plc, Mrs. Omolara Elemide, the second phase of the campaign promises to be more exciting for the target consumers as the activation methodology will change from roving van to stop over approach in which the activation team will stop over intermittently at different consumer touch points such as Housing Estates, Shopping Malls etc.
The MD added that unlike the first phase of the experiential campaign in which the setting of the activation rig was a living room setting, the activation rig would wear a bedroom setting for the second phase giving target consumers an idea of how they can make over their bedroom using blend of colours either by working with interior decoration experts or using the Do-It- Yourself (DIY) approach.
“The second phase of the Dulux Mobile Room Make Over activation campaign will be more engaging and interactive because the consumers would have the opportunity to interact with the activation team during stop overs in their neighbourhoods to enhance the ambience of their homes,” she said.