Star Rewards 32,179 Consumers, As Promo Ends

In what is arguably one of the most creative consumer engagement platforms and reward schemes by any brand in Nigeria, Star Lager beer, a leading lager brand, has commenced the reward of 32, 179 lucky consumers with customized Ipads, DVDs and headphones.
Article Credit: Daily Independent Newspaper
The lucky winners emerged from the just concluded unique and exciting Star League ‘Text and Play’ activation.
The gift items will be personally delivered free of charge to the doorsteps of all winners across the country.
During the unique activation, the brand on four different occasions, doled out N500 recharge cards each to over 7, 000 participants to appreciate consumers for their participation and to show the caring nature of the brand. The brand went further to invite some of the league leaders across different states to exclusive gigs with international singing superstar, Tuface and other A-list music artistes. The strictly by invitation exclusive party took place in Lagos, Abuja, Benin, Enugu and Port-Harcourt. The league leaders were able to have a close interaction with Tuface and friends, a privilege made possible by Star lager beer which drew accolades from the consumers’
While it lasted between April 2 and May 31,the Star League ‘Text and Play’ served as a platform for thousands of consumers across the 36 states of the federation including Abuja – the Federal Capital territory – to display their creativity while engaged in an exciting battle to accumulate the highest number of points on the specially created league table. Consumers were expected to look under the crown cork of their Star beer bottle for a unique code and SMS the code under with their full name, age and state of residence to a short code 30383. The consumer will instantly receive a feedback message stating the number of points the consumer has earned. The SMS system worked with all major telecoms operators in the country.
The mobile phone number used to send the code was used to register the consumer on the Star website. Consumers thus had the unique opportunity of checking their “standing” on the “Star League Table” at ( where they will see their position on the State League table compared to other consumers. Points were accumulated over the period of the promo using the registered mobile number.

Article Credit: Daily Independent Newspaper