Skye Bank, Penya Barca Club in Strategic Partnership

As part of its corporate social responsibility programme, Skye Bank Plc has partnered with Penya Barca De Lagos Club, the official FC Barcelona Fans’ Club in Nigeria and is now the official strategic partner.
Speaking at the inauguration in Lagos recently, the bank’s Executive Director, South South/Retail Banking, Mrs. Ibiye Ekong, said Skye Bank and the Barca Fans’ club have a shared commitment and belief in sport as an instrument of promoting national unity, peace, social cohesion and stability.
According to Ekong, despite the diversity of the nation, sport, especially football, has become the foremost unifying force amongst her people. She expressed the determination of the bank to work assiduously to nurture the existing relationship between the two institutions for impactful results.
Specifically, she noted that Skye Bank shared the fans club ideals of service to humanity, humility, youth development and empowerment, as well as community service, a factor which she attributed to the decision of the bank to go into a strategic alliance with the club.
Comparing Skye Bank’s exploits on the football pitch with FC Barcelona’s success, Ekong said that the bank had a rich and an enviable pedigree as a soccer force in the Nigerian banking industry where its football team has been dubbed ‘perennial champions’ after winning the gold trophy in the annual “Bankers Games” tournament for a record four times.
On the nature of the partnership, she disclosed that the collaboration covers such areas as issuance and co-branding of Penya Barca membership/loyalty cards, Penya Club House, deployment of ATM and Point-of-Sale Terminal (PoS) machines at Penya Club House, advert placement and co-branding at events and placement of bank’s logo on all Penya communication materials.