AA Lagos-based
business man, Christopher Henshaw, has joined the rank of car winners
in the ongoing Loya Milk “What’s inside that Matters Promo.” Loya Milk
is a premium brand of Promasidor Nigeria Limited, makers of Cowbell
Milk. The promo was launched early this year to reward loyal customers
of the brand.
In
an interview, Christopher said “to be frank and sincere I was not sure
and convinced when I got a telephone call that I had won a brand new
Hyundai car. I had to send one of my members of staff to investigate the
veracity of the claim before I was convinced.”
He
said he had been a loyal customer of Loya Milk for four to five years
running, and because of the promo he had to buy a whole carton and
shared with his members of staff.
Christopher
enjoined other consumers to drink Loya Milk not just for winning but
for the nutritional benefit and thanked Promasidor for keeping to its
words by actually presenting the cars to winners.
Earlier
in his address of welcome, Keith Richards, managing director,
Promasidor, said “this promo has been a wonderful journey and we thank
everyone for being part of our progress and success.”
He
also thanked the members of the press and trade partners, and the
different regulatory bodies who had helped the company in the course of
the promo, adding that “I want to also thank our amiable brand
ambassador Don Jazzy for his candour and engagement online,” noting that
he had been a shinning beacon.
Richards
observed that, “Our story of success is one that is written by the
ardent love of our customers and to them, we say a big thank you,” also
thanking the able workforce of the company whose drive and determination
inspired action.
Also
speaking, Kachi Onubogu, commercial director of the company, said
“Promasidor is always committed to rewarding its customers by keeping to
its words,” remarking that as of June 5, 2013, over 1,200 people had
been rewarded with instant cash prizes in 31 states of the federation
through Zenith Bank plc.
He
said the company had also made progress in the presentation of star
prizes (brand new Hyundai cars) as more lucky winners had emerged in
Kaduna, Makurdi, Oshogbo and Jos, among others.
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