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Canada’s Affiliate Marketing superstars gather at first ever Financial Affiliate Marketing Forum (FAMF) on October 7

“Products are made in the factory, but brands are created in the mind.”

Canada’s Affiliate Marketing superstars gather at first ever Financial Affiliate Marketing Forum (FAMF) on October 7

Canada’s $100B+ financial services and affiliate marketing ecosystem will take centre stage at the first-ever Financial Affiliate Marketing Forum (FAMF), on October 7, 2025, at The Quay, located in the heart of Toronto’s Financial District.

This groundbreaking one-day event is poised to become Canada’s premier platform for performance-driven marketers in the financial industry, uniting banking leaders, fintech innovators, and top affiliates to tackle the evolving landscape of financial marketing. It’s curated by CardCon Productions

FAMF’s founder is Jason Steele, a seasoned event producer and creator of CardCon (CardConExpo.com), a leading conference in the personal finance marketing space

In an era where regulatory compliance, digital innovation, and measurable ROI define success, FAMF addresses the unique challenges and opportunities in financial affiliate marketing. Attendees will engage in strategic discussions, gain actionable insights, and forge high-value connections designed to drive business growth.

“The Financial Affiliate Marketing Forum was created to fill a critical gap in Canada’s marketing landscape—bringing together the brightest minds in financial services and performance marketing under one roof. We’re setting the stage for powerful conversations that will shape the future of customer acquisition in banking, fintech, and insurance.

“This isn’t just another conference—it’s where the industry’s top players will collaborate, innovate, and drive real growth. We’re proud to foster an environment where established institutions and disruptive newcomers can share knowledge, form profitable partnerships, and collectively shape the future of financial marketing,” said Jason Steele, Founder of FAMF and CardCon.

FAMF’s agenda is structured for maximum impact, featuring keynote sessions, interactive panels, and dedicated networking breaks throughout the day. The speakers have been carefully curated and include the following:

Keynote: Financial Industry State of the Union

  • Michael Dobner: Partner & National Leader of PwC Canada’s Economics & Policy Practic

Panel session: Myth Busters – Common Misconceptions In Affiliate Marketing and How It Can Kill a Strategy

  • Cameron Millband: Performance Director, Finder
  • Joseph Mallia: Growth Marketing Manager, Relay
  • Susan Findlater: Fractional CMO, Former Director at Fairstone and ClearScore
  • William Clarke: Director of Affiliate Partnerships & Business Operations, The Points Guy

Coffee Networking

  • Jason Steele: Producer, CardCon Production:

Panel session: Building a Brand Through Partnerships

  • Andrew D’Amours: Co-founder, Flytrippers
  • Austin Grant: Director of Growth, Chexy
  • George Phu: Head of Industry, TikTok

By curating content around compliance, conversion optimization, and cutting-edge customer acquisition, the event is empowering marketers to navigate the financial sector’s complexities with confidence.

Networking opportunities abound, with dedicated sessions for affiliates, publishers, creators, financial institutions, fintechs, lenders, media outlets, influencers, agencies, consultants, and service providers. Early attendees can secure spots at preferential rates: $400 CAD for a single ticket or $600 CAD for two (a 25% savings on the second).

This inaugural event underscores CardCon Productions’ commitment to fostering innovation in Canada’s $100B+ financial services ecosystem, where affiliate marketing is projected to grow by 15% annually through 2028. Spaces are limited to ensure intimate, high-impact interactions.

Registration is now open at https://famf.ca/.

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