Interswitch Group, promoters of the Verve Payments Brand, has announced the 4th edition of the ‘Verve Life’, which has come to be
regarded as Nigeria’s biggest fitness and wellness lifestyle activation,
incorporating the key pillars of fitness, fun and healthy food, taking place on
Saturday 6th November, 2021 at The Landmark Centre in Lagos.
Ahead of the Grand Finale in Lagos however, fitness enthusiasts across
five major cities in Nigeria including
Asaba, Port Harcourt, Lagos, Ibadan and Abuja will be treated to high impact
and invigorating activities lined up ahead of the grand finale Verve Life 4.0 fitness
event.
To kick off this year’s edition of
the Verve Life event, there will be a series of satellite events at designated
facilities across selected cities in Nigeria including; Asaba, Port Harcourt,
Lagos, Ibadan and Abuja in activations themed ‘The Verve Life Is Coming to Your City!’.
These satellite events will
generally run through the months of September and October 2021 to culminate in
the much-anticipated Lagos Grand Finale on November 6 at The Landmark Centre.
Away from the previous editions
which were only held in Lagos, this year’s edition begins with satellite events
across the country, to create space for more Verve cardholders and Nigerians
who are passionate about their fitness and wellness to commune in their shared
passion.
Cherry Eromosele, Group Chief
Marketing and Communications Officer, Interswitch Group asserted that Verve, as
the leading homegrown payments card and digital token brand in Africa remains committed
to improving the lives of Nigerians, and the Verve Life series of events prove
to be viable avenues through which the brand makes good on that commitment.
She added that "This year’s event is themed ‘Fit to
Live’ which encapsulates our reality of the past year. To live and thrive in
the true sense of things, we all must attain some level of fitness and that is
what the Verve brand presents with the Vervelife 4.0 and its activities. This
year’s Vervelife event like the others, remains true to its goal: to give fun
and enlivening experiences to all those who participate.”
She urged participants to attend
the event with their Verve cards as the card make them eligible for exciting
activations and incentives such as unique challenges and raffle draws which
offer chances to win exciting prizes and rewards.
She pointed out that though the
pandemic disrupted last year’s event, the firm has put all measures in place to
make this year’s edition a success and enjoyable in line with all COVID-19
safety protocols.
"The disruptions to the event last year have given us ample time to
be better prepared for this year’s edition which inevitably will be bigger and
more rewarding. This also throws up the opportunity to bring in more Nigerians from
across different regions of the country and give them the chance to experience
the essence of the ‘Good Life’ philosophy, which is what the Verve Life
lifestyle event essentially represents.”, she further stated.
The Verve Life event is an annual
fitness and lifestyle event anchored by Verve card, Africa’s leading payment
technology and card business, thus, providing its cardholders and Nigerians
more than payment solutions. The firm through the Verve Life platform avails Nigerians
the opportunity to enrich their lifestyle with information on fitness, health tips,
life hacks, beauty, fashion etc.
The Verve Life event is open to
all fitness and wellness enthusiasts. This year, the event is expanded to
include cardholders and Nigerians from across the country into a supportive
community where they are free to commune and share their passion for fitness
and wellness.
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