Winner Best use of Digital in an Event at the EXMAN Awards
2020 was a challenging year for all agencies, and all businesses. Within the same period, we have the opportunity to work on a Russian Standard Vodka’s launch and it was a tasking brief to deliver in a lockdown.
We did, digitally and disruptively and this award is a testament to creativity in the face of impossibility.
Thanks to all that made it happen ".
It will recall that NEXT International Brands Limited created a never seen before brand experience by organizing a virtual party for consumers to launch Russian Standard Vodka in Nigeria. The experience, which was headlined by famous DJ Kaywise, was held in Lagos on Friday, 21 August 2020, and aired on Instagram live and Facebook Party live with an audience of over 5,000 connected to the live event across both platforms.