Nigeria’s Outori, an unconventional consumer experiential agency has formally signed an affiliation arrangement with global advertising networks, Dentsu Aegis Network in a strategic move designed to enhance both companies’ mutual positioning and business footprints in the subregion.
Outori which came into the market just about a year ago has made some defining moves as one company in the market that enjoys the membership of both the experiential and advertising sectorial groups in the ocuntry, EXMAN and AAAN respectively.
|L-R: Andre Andrade, CEO, DAN Iberia & SSA; Bevis Hoets – COO, DAN SSA; Wole Olagundoye, MD Outori; Lanre Adisa – MD, Noah’s Ark; Dawn Rowlands, CEO, DAN – SSA and Obinna Aniche, President Outori.|
Led by the trio of Obinna Aniche as President; Wole Olagundoye as Managing director and Dele Anifowoshe as V.P, Business Development, Outori has emerged as one of Nigeria’s fastest growing consumer experience agencies and ranked at the top of its chosen field. “The leadership team has earned numerous awards for creativity, execution and effectiveness both on the agency and client’s sides across Africa”.
Outori as a full fledged brand communications agency, offers specialised services in experiential marketing, live experiences, activations, sponsorship planning, digital marketing, media consulting and content marketing.
Dentsu Aegis Network Sub Saharan Africa (SSA) is part of the global media group that specialises in media, digital and creative communications and spans over Southern Africa, Nigeria, Ghana, Kenya and Tanzania with both owned businesses and affiliates and affiliate partnerships in another 32 markets across SSA.
The partnership, according to those in the know, supports the Dentsu Aegis Network strategy of being a 100% digital economy business by 2020, and further strengthens their position as the leading communications network in West Africa.
Within the space of one year of its operation, Outori clientele includes multinationals and highly successful indigenous companies such as like Phillip Morris International, Facebook, Top Feeds, Kwese, Dana Group, Star Times Dangote Group and Nigerian Stock Exchange.
Speaking on the affiliation, the Group Chief Operating Officer for Dentsu Aegis Network Sub Saharan Africa, Bevis Hoets stated, “The affiliation marks a step-change for Dentsu Aegis Network SSA, providing immediate scale, talent and new capability in the consumer experience sector.”
The Outori team is acknowledged for creating experiences that inspire employees and immerse them in a culture of innovation, with a staff compliment of 35 talented and innovative enthusiasts at the core of their success.
President for Outori said, “It is a great privilege for us at this time to be part of the leading global marketing communications group. We are excited at the opportunities that Dentsu Aegis Network presents and are indeed poised and confident about the future.”
Similarly, Olagundoye, Managing Director, Outori stated, “Signing on with the Dentsu Aegis Network opens up a whole new level of opportunity, not just for us but for the industry and clients in this region. We are glad to be part of the refreshing wave sweeping the continent”, adding that the relationship will offer existing and prospective clients great benefits and enriched bouquet of unique product offerings.
“This is an exciting development for us in the region, as it reinforces Dentsu Aegis Network’s decisive step to connecting a key strategic dot in the communication loop in Africa’s largest Economy, with a like-minded management team and staff of Outori in Nigeria,” said Emeka Okeke, CEO for Media Fuse Dentsu Aegis Network.
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