Favourite instant noodles, Indomie, recently rewarded Nigerian youths on social media as it seeks more ways to interact with its teeming consumers at their passion point.The brand used the opportunity to improve on its brand equity with consumers creating several engagement platforms.
Some of the platforms were: comedy – “Belleful Comedy Challenge”which saw over 20 consumers win mobile phones, headphones and a year’s supply of Indomie Bellefull; football fans – “Indomie on EPL Pitch Panel”, the brand gave out 353 cartons monthly to 530 EPL match winners with over 1,060 cartons already won.
There was also the “Guess the Advert Lyrics” that enabled consumers guess the lyrics of jingles in order to win. Thousands of young Nigerians throng the social media handle to engage with the brand by answering teasers and questions about Indomie Instant Noodles.
Consumers were asked questions such as:“what year did Indomie open its first production factory in Nigeria?”Radio consumers also got giveaways of 8 head phones and 20 cartons on the popular programme “My wedding Radio Show” with Toke; broadcast on Cool FM Radio station.
Winners emerged from across different cities such as: Port Harcourt, Ogun, Owerri, Ilorin, Onitsha, Uyo and Lagos. Amongst the winners were Prince Okwonso and Ben Cash, they both won Phones and a year supply of cartons of Indomie Belleful.
Speaking after receiving his gifts Prince Okwonso thanked the brand: “I am grateful to Indomie for these gifts. Indomie is a stable food to me and my family which is why I really appreciate the one year free supply of Indomie Belleful because we will definitely enjoy it.”
According to the Group Public Relations and Event Manager, Dufil Prima Foods, Mr.Tope Ashiwaju: “Indomie is a brand loved by Nigerians. It has been with the youths for as long as they could remember and so has a strong connection with them. Youths engagingthe brand on social mediaconfirms what is already known, which is: Indomie is the choice brand for the future leaders of Nigeria.”
“The next generation of doctors, the next generation of lawyers and presidents had their first real taste of quality with Indomie and this is why even adults consume Nigeria’s leading noodles because quality has no category or generation.”Ashiwaju said.
Indomie has led the noodles market since the brand was first launched in Nigeria. The brand has been synonymous with quality and has won several local and international awards for its uniquestandards in taste and quality.