Dufil Prima Foods Plc, makers of Indomie Noodles has announced its strategic partnership with DAAR Communications Plc towards the 2016 Indomie Independence Day Awards for Heroes of Nigeria (IIDA). The award is an annual corporate social responsibility initiative of the Dufil Prima Foods Plc geared towards the recognition of children who have against all odds exhibited extraordinary acts of bravery in the face of danger / societal challenges which have sometimes brought them injuries.
The deal provides IIDA with the opportunity to utilise DAAR Communications Plc platforms – RAYPOWER, AIT and FAAJI FM for guest appearances, news coverage and advert spot booking.
The agreement will help give the IIDA initiative a wider coverage to the whole wide world, showcasing the extraordinary acts of heroism in Nigerian children.
In a statement signed by the Chief Marketing Officer, AIT, Mr. Lanre Awoyemi said; “The partnership between Dufil and Daar Communication Plc is another opportunity for Daar to contribute to the promotion of accomplishments of children who are young but yet matured, and have shown extraordinary courage and determination in situations that ordinarily would bring fear, discouragement and self-pity to the whole world.”
He therefore called on children not to soil their innocence, and continue to do well for others as they are the future of the world.
Also speaking on the partnership, Group Public Relations and Event Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju commended management of Daar Communication Plc for their willingness to collaborate with Dufil on this laudable initiative.
According to Ashiwaju, “There is no doubt that Nigeria is indeed fortunate and blessed to have young people with nature of service and milk of human kindness flowing in them and they indeed need a wider coverage platform to showcase their acts of bravery.”
He stated further that “Dufil Prima Foods Plc has made it a yearly commitment to connect and reward extra ordinary kids and we will not relent on our effort in making this initiative even bigger with more rewards.”
“It is part of our core value to touch life and improve the overall wellbeing of our number one consumer – the kids, by providing a platform that will positively affect every facet of their existence.”
The award has so far produced a total of 24 winners in the last eight years whom were rewarded with scholarship prizes worth several millions of naira. This year’s edition has been reformed to fit the newly created three categories – physical bravery, social bravery and Intellectual bravery so as to reward more kids.