Organisers
of the 2017 Loeries Creative week have promised that the one week event will be
an engaging and stimulating experience for marketing communications
practitioners as eminent creative persons and global thought leaders have been
engaged to give their views on the value of creativity.
The event
which is expected to attract top practitioners in the in the brand
communications industry across Africa and the Middle East takes place from
Monday 15 August to Sunday 21 August, 2016 in Durban, South Africa.
The
highlight of the festival is the DStv Seminar of Creativity, which takes place
on the Friday of Creative Week (August 19 2016). The seminar includes Jury
Presidents and global thought leaders. Jury Presidents this year include some
of the most iconic and creatively talented individuals in the field.
The eminent
personalities include Jimmy Smith, an Advertising veteran and CEO of Amusement
Park Entertainment.Smith will bring his unique insight to the judging panel,
having previously demonstrated his creative prowess in variety of roles as a copywriter, creative
director, author, TV writer, video game creator, and film and record producer
in Los Angeles.
Responding
to his appointment he said, “I’m actually speechless. Words can’t describe how
excited I am to be a Jury President of the Loeries and speak at the DStv
Seminar of Creativity.”
Another
prominent member of the Jury is Laura Jordan-Bambach, a digital icon and Creative
Director of London based Mr. President. Over the past two decades,
Jordan-Bambach has brought a fresh and experimental approach to brand
communications. Her ability to combine tech insights with passionate
storytelling has won her numerous awards, she has also been recognised globally
as an innovator and industry leader.
“I’m
incredibly thrilled to be Jury President this year at one of the most electric
awards shows on the global calendar. The Loeries is an opportunity for the
world to celebrate work that defies the conventions set in other regions and
that speaks with its own distinct voices. I’m honoured to be part of this
amazing festival of creativity,” she said.
Susan
Credle, the Global Chief Creative officer of FCB is also one of the Jury
President in this year’s event. She’s been named as one of Advertising Age’s
100 Most Influential Women in Advertising as well as one of Business Insider’s
Most Creative People in Advertising. In 2014, she was the Cannes Lions Jury
President for Promo & Activation. Susan, who will this year lead the jury
panel in the TV/Radio category.
Bridget Jung
is a seasoned Creative Director with more than 20 years’ experience in the
industry. She gained most of her professional experience in Europe, where she
was recently the Chief Creative Officer at DigitasLBi Paris. With Bridget at
the helm, DigitasLBi was named Digital Agency of the Year in 2013 and won more
than 21 international creative awards in the same year.
Since moving
back to her native Australia, Bridget founded Jungle, a creative consultancy in
Sydney that focuses on sports marketing.
Some of the
major partners of Loeries 2016 Tourism KwaZulu-Natal (TKZN), the Department of
Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province
(EDTEA), EThekwini Municipality – Durban Tourism, DStv Media Sales, and
Gearhouse South Africa.
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