The experiential marketing industry in Nigeria is now worth about N30billion. This was disclosed by the recently elected President of Experiential Marketers Association of Nigeria (EXMAN), Dr. Rotimi Olaniyan.
Dr. Olaniyan revealed this at a special dinner held today to celebrate and unveil EXMAN’s board of trustees and formally introduce the association and its newly inaugurated management team to stakeholders within the marketing communications industry.
At the event were all the major stakeholders in the integrated marketing communications industry including Udeme Ufot, Chairman, Advertising Practitioners Council of Nigeria (APCON), David Okeme, President, Advertisers Association of Nigeria, ADVAN, Kelechi Nwosu, President, Association of Advertising Agencies of Nigeria, (AAAN), and President of the Outdoor Advertising Association of Nigeria (OAAN), Babatunde Idowu Adedoyin.
Speaking at the event, the EXMAN President noted that the association was formed to protect, promote and self-regulate the experiential marketing profession in Nigeria. He seized the moment to make a passionate plea to all the other stakeholders present to support the two years old association and offer it all the assistance it would require to develop.
Olaniyan told his audience that growth is not achieved by government policies, but it is actually driven by the private sector. “These are the real people that create value,” he said, adding that “Brands create growth and prosperity, we want to contribute to the growth of brands as a way of developing the collective equity of our country.”
In the course of the dinner which lasted into the night the newly elected executives took time out to outline the association’s plans for the next two years.