Colgate Emerges Most Patronised Brand in Households Worldwide
Oral hygiene line of toothpaste, Colgate has emerged the leading brand with highest patronage and consumption in most households worldwide.
A new global report released recently by Kantar World panel, an annual study of the 50 Most Chosen Global Fast Moving Consumer Goods, FCMG and Brands.
The Kantar World panel’s Brand Footprint report indicates that Colgate is the only brand bought by over half of the world’s households.
Brand Footprint provides information on real consumer behaviour rather than attitude. The ranking was based on Consumer Reach Points, CRPs.
Colgate also emerged as the most chosen health and beauty brand by consumers worldwide, growing its Consumer Reach Points by three per cent and gaining 19 million new shoppers in 2014.
According to the report, the brand market penetration shows positive growth in every region across the world with Indian shoppers contributing to at least half of its new buyers, with the brand entering 86 per cent of households in the country.
Ranked second after Coca-cola, Colgate remains the only brand bought by over 64.6 per cent, half of global households, having achieved 19 million extra shoppers in 2014.
Despite keeping its reputation as most chosen brand worldwide, Coca-Cola, failed to beat Colgate in household penetration, with only 43.3 percent.