Finally, the much awaited result of the Airtel Advertising business has been released after a much more energy sapping and apprehensive financial stage following an equally demanding strategy presentations by selected agencies.
From a list five agencies invited for the main pitch after a broader credential presentations, Insight Communications, Centrespread Advertising and Noah's Ark Advertising were selected winners ahead of the pack of agencies contesting for the very impressive and enviable business.
In a bid to zero down to final winners and would be custodians of the business, the review entered into the financial stage which warranted prospective handlers to submit and defend their financial requirements with a view to availing the client opportunity to align demands with its realistic budgets and financial projections.
According to our investigation, the client has finally selected two shops as final winners of the review which was called a few month ago to fill the yawning gap for the positions of the brand's roster agencies.
In this light, Brandcrunch can authoritatively reveal that Centrespread under the leadership of a new COO, Mr. Wale Akintunde and Noah's Ark steered by Creative impresario, Lanre Adisa qualified on all rounds to win and become eventual handlers of the Airtel Advertising business in Nigeria at least for the next two years.
It was gathered in Lagos that these winners have been communicated. However, as at the time of filing this report, the leadership of these agencies say they are still waiting for the final word from the client.
This development tallied with our analysis published on the pitch and the likely direction the business could sail. Read our pre-result analysis here........
It was also gathered that this business will probably be what these winners have been waiting for to make a mark in the industry.
For instance, Noah's Ark has proved its mettle as a creative firebrand but it has not been too blessed with creative latitude and funds to express itself such that only telecoms clients can avail an agency.
In the same way, Centrepread will most likely use the business to improve its rating and pedigree in the industry especially after a lull occasioned by the loss of some senior hands. It is gathered that the Anthony village based agency has since commenced a reorganisation and repositioning exercise aimed at creating a youthful brand out of the over three decades old agency.