Certainly not a cock and bull story as it regards to Big & Bold. It is a story that illustrates and explains the DNA of the new agency brand and what to expect from this ‘dynamite’ and its #OrangeImpression mission in the industry.
The Elephant, deer, tiger, and mouse offered themselves to be elected and it was decided that they should have a series of contests between them to decide who’ll be the leader, the story goes.
Soon after the deer and tiger were eliminated leaving the Mouse and the elephant to compete in the duel. The mouse tried to beat and bite at the elephant but the elephant's hide was too thick. No doubt, the elephant thought he was strong, so he just sat and laughed at the mouse.
The mouse got angry and finally climbed into the elephant's ear. The elephant got afraid and stomped his feet. The mouse then got afraid and bit the elephant's eardrum as hard as he could. The elephant was in great pain and ran around and in the fury hit at all the tree trunks.
Even though the duel had ended at the time, the mouse realized that a new path had been created when the elephant cleared trees while struggling to shake him off. He decided to make the elephant his partner so as to leverage on his super strength. And so, they agree to always work together because of the Elephants BIG stature and the Mouse’s BOLDness
This story captures the dynamics of Big & Bold, a multi-disciplined integrated and interactive marketing agency which launched June 9th in Lagos.
Led by Jide Adeyemi, who until recently was the Marketing Manager, Huawei, is also peopled by armed creative, passionate , non-conformists team of young professionals with a passion for building brands that resonate with the consumers and community.
L-R: Chief Executive Officer, Peridot Limited, Mr. Tunji Adekoya, the Managing Director, PrimaGarnet Africa, Mr. Lolu Akinwunmi, Chief Brand Strategist, Big & Bold Communications, Mr ‘Jide Adeyemi, the Director-Corporate Communications & Marketing, Greater Port Harcourt, City Development Authority (GPH), Mr. Adebayo Adeoshun and Chairman, Berger Paints Plc, Dr. Oladimeji Alo at unveiling of Big & Bold Communication in Lagos
“We help our clients develop interesting story that creates an emotional bond between brands and consumers. We are data driven.
With that we make informed decisions. Our street-sense gives us great insights about the consumers and helps us to know what they buy, why they buy, who they buy , when they buy, where they buy and how they buy”, says Jide at a media interactive forum tagged #OrangeImpression at the agency’s office in Lagos.
Against the current era of specialization, Big & Bold is launching out as a full service agency offering a potpourri of service offerings which include Brand Strategy, Advertising, Media strategy & Buying, Experiential marketing, Retail marketing, Political marketing, Sponsorship Partnership and Learning & development.
With a balanced experience garnered across the client and agency sides of the marketing divide including Insight, FKG2, Nokia and Huawei, Jide offers that his team has come to fill a yarning gap in the adding that the company which appears small today will rapidly grow over time.
Speaking at the unveiling as special guest, Lolu Akinwunmi, Group CEO, Prima Garnet Africa counselled with the benefit of hindsight that “it was not tough but at the same time was not easy growing Prima Garnet” that has become a colossus today. Hence, younger generation should not despise the days of humble beginning as ideas rule the world.
For Big & Bold to realise its full potential as a partnership, Akinwunmi advises that it must be professional just as outstanding agencies like DDB, Insight, Prima Garnet and SO&U among other; trust and integrity he says are critical success factors.
Lending credence to Mr. Akinwunmi’s position, Dr. Oladimeji Alo, Chairman, Berger Paints Nigeria Plc added that the team in particular and young businesses in general, should take the issue of excellence and integrity very serious. He says, “Do not compete on price, integrity will let people know you stand for something and do not be in a hurry to make too much money, make excellence your watchword”.
Jide as the Chief promoter of the partnership while rounding off his sales pitch reemphasises that unlike the classical David and Goliath story, the agency combines the strength of the Elephant and it continually finds innovative ways to help the client achieve his brand objectives like the mouse in the opening story. “It’s good to be BIG, Better to be BOLD, Best to be BOTH” says the new agency's creed.