As a mark of leadership in hospitality and consumer experience, Pernod Ricard, makers of MARTELL Cognac recently unveiled its BAR150 programme during the celebration of 150 years of Mixology. The event, which was held at the InterContinental hotel in Lagos created opportunities for top-notch creativity with signature cocktails made from renowned spirits and liqueur brands.
It was a mix of class and style fused into an exceptional cocktail experience, as the crème-de-la-crème of the society gathered to celebrate MARTELL Cognac amidst pomp and pageantry. The roll-call of guests ranged from A-list celebrities to business icons, OAPs, and social influencers with the likes of Jay Jay Okocha, Noble Igwe, Uti Nwachukwu, Kemi Adetigba, Fade Ogunro, Ushbebe, Juliet Ibrahim, Ebuka of Tinsel, Kaycee, DJ big N, Steven J, and Obi Somto among others.
The BAR150 programme is an innovative platform to connect more consumers with series of popular cocktails from Pernod Ricard’s rich brand portfolio, which includes MARTELL Cognac, Absolut Vodka, Mumm Champagne, Perrier Jouet Champagne, Chivas Regal whiskey, Jameson Irish whiskey, The Glenlivet Scotch whiskey, Beefeater gin, the Ballantine’s blended Scotch whiskey, Malibu and Havana Club rum. The programme spans across several IHG’s managed InterContinental, Crown Plaza and Holiday Inn hotels and resorts throughout Asia, Middle East and the African (AMEA) region.
According to the Marketing Director, Pernod Ricard Nigeria, Mr. Sola Oke, “We are thrilled to partner with IHG on enhancing the cocktail experiences of guests across AMEA hotels with our famous brands, for basic mixed drinks and sophisticated cocktails. The BAR150 programme is our unique way of contributing to the development of mixology, which is reviving the cocktail culture in Nigeria and other parts of the world.”
Pernod Ricard’s partnership with the InterContinental Hotels Group – BAR150 programme will provide unique opportunities for guests to experience exceptional cocktail options, exchanging professional cocktail mixing skills with IHG colleagues to deliver world-class mixologist across the hotels.
Furthermore, Pernod Ricard is a global group with global footprints, roots for more success and a strong commitment to a sustainable development policy which encourages responsible consumption embedded in innovative products, services, experiences, and processes. The company has the largest wholly-owned distribution network of comprehensive portfolio of brands.
Pernod Ricard is the world’s leader in the premium spirits industry. It operates in more than 85 affiliates and 100 production sites. It has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy known as Premiumisation.