It was an evening of style and glamour of "orisirisi" as the theme of the evening suggested at the premises of Lagos PR agency, hitherto known as CMC Connect further consumated its 8 years relationship with its global affiliate patrtner, Burson-Marsteller, a leading global Public Relations and communications firm, moving it to the next logical level.
With key industry personalities like Mr. Biodun Sobanjo, Chairman Troika Holdings, Sir Steve Omojafor, Chairman, STB-Maccann, Mr. John Momoh, CEO, Channels TV among others notable figures in attendance, Robyn de Villiers, Burson-Marsteller Chairman and CEO, Africa, expressed the global network's confidence in its local partner's professionalism. She therfore announced the launch of CMC Connect Burson-Marsteller in Lagos and Abuja, Nigeria. This implies CMC is now a fully branded Burson Marsteller agency with unhindered acess the network's proprietary tools and expertise around the world.
L-R, Mr. John Momoh, Chairman, Channels Incorporated and Special Guest of Honor; Mr. Yomi Badejo-Okusanya, CEO of CMC Connect Burson-Marsteller, Nigeria; Mrs. Robyn de Villiers, Chairman/CEO Burson-Marsteller, Africa, and Mr. Akin Opeodu, Board Chairman, CMC Connect Limited, at the unveiling of the new brand identity of CMC Connect Burson-Marsteller, at the Bridge House, corporate headquarters of CMC Connect in GRA, Ikeja, Lagos on March 14, 2015.
The announcement marks the further strengthening of the long-standing relationship between the two companies, and brings the total number of Burson-Marsteller branded operations across the continent to 29.
This follows the simultaneous announcement in February 2014 of 27 branded operations and the subsequent launch of Brainchild Burson-Marsteller in Uganda in November 2014. The full Burson-Marsteller Africa network covers 53 of the 55 countries on the continent.
Mr. Yomi Badejo-Okusanya; Mrs. Robyn de Villiers, Chairman/CEO Burson-Marsteller, Africa, and Mrs. Bunmi Oke, Immediate past President, Association of Advertising Agencies of Nigeria (AAAN) and MD of 141 Advertising
After building a very strong partnership on a non-exclusive basis over a number of years, Burson-Marsteller today announced the signature of an exclusive affiliate agreement with Blast Communications covering the Indian Ocean Islands including Mauritius, where the company has its hub office, Madagascar, the Seychelles, the Comoros Islands and Reunion. The announcement of Back Communications in Angola joining the Burson-Marsteller Africa network on an exclusive affiliate basis, rounded off the announcement.
“For 26 years our commitment to growing partnerships has underpinned Burson-Marsteller’s activities across Africa. Today this sees us very strongly positioned with a pan-African, Burson-Marsteller branded network of communications consultancies, individually respected in their own countries and collectively recognised as the pre-eminent African communications network. We are delighted to launch CMC Connect Burson-Marsteller and to bring Blast Communications and Back Communications even closer into our fold,” said Robyn de Villiers.
“We are thrilled to be responsible for flying the Burson-Marsteller flag in the Nigerian market. This is a significant honour and we will ensure that this leads to a significant growth of equity for the brand in our market. At the same time, we will bring the strength of the affiliation to bear on the service offering we are able to provide to clients in Nigeria through closer alignment with the global organization. We will grow the brand and strengthen its position in our market. The launch could not have come at a better time for us and for Burson-Marsteller given Nigeria’s position as one of the strongest economies on the African continent,” added Yomi Badejo-Okusanya, CEO of CMC Connect Burson-Marsteller.
Jeremy Galbraith, CEO Burson-Marsteller Europe, Middle East & Africa and Global Chief Strategy Officer concluded: “A key component of many of our clients’ global business strategies is growing their businesses across the rapidly emerging continent of Africa. Today’s announcements are testament to our commitment to being where our clients need us to be – notably in 53 of the 55 markets on the continent, offering world-class strategic communications services that will contribute to their overall business success.”