MTN Nigeria Launches BetterMe Campaign

Mobile operator, MTN Nigeria, has disclosed it is moving to a new dispensation called Telco 1.5, which is characterized by full scale focus on data and digital services leveraging the power of the internet.

Funmi Onajide, the General Manager, Corporate Affairs, said MTN Nigeria which has 60 million subscribers as at the end of year 2014, launched the BetterMe campaign
as a clear evidence of how Nigerians can use the power of the internet to do extraordinary things in ways that add value to their lives.
Onajide while speaking at a press conference in Lagos to announce the launch of the Campaign, re-emphasized that telecom products and services in the currently are moving from predominately voice to data and digital services.
She said, “In the past the focus was on voice- that is the ability to connect people so that they could make phone calls. This industry has achieved that well over 100 million active subscribers in Nigeria of which MTN has 60 million subscribers as at the end of 2014.
“That dispensation was Telco 1.5. Now, we are moving to Telco 2.0 which is characterized by full scale focus on data and digital services leveraging the power of the internet”.
On the BetterMe campaign, Onajide said, “As you know, Nigerians are very innovative and millions of people, especially our youth are already very familiar with the internet. The ‘Better Me’ campaign will build on that and will expose Nigerians from all works of life to how they can use the internet to do all sort of things that are relevant to their peculiar circumstances and show them how various digital and data products and services can make their lives better.”
She added that the platform will introduce local contents that many Nigerians are not aware.
They include websites such as pidgin-based websites, local language news and a variety of useful information which should help people to see the positive value in the internet.
Bayo Adekanmbi, Chief Marketing Officer, in a presentation, provided further details about the App, stressing that in spite about 200% growth in internet penetration in the country in recent years, the usage has remained limited.
He said MTN is working with Neo-2 Limited, a 100% Nigerian company, to launch the app in order to drive the behaviourial change among Nigerians.
“There is no gainsaying that the internet has become a powerful tool, equipping people in such ways like learning new skills or improving on one’s skills, become better economically, socially, culturally or even educationally.
We want a situation the internet usage grows in line with the internet penetration, where Nigerians can improve themselves in so many ways. For instance, do we know there are many scholarships Nigerians can benefit from?” he explained.
Commenting, Fola Akinmolayan, CEO of NEO-2 Limited said, “the BetterMe Bundle is a rich bouquet loaded with internet data (MB) , voice minutes (National) and sms that gives you the opportunity to be better in various facets of life through access to the power of the internet.
Whether you want to be better in Business, relationships with friends and family, fashion, health or style, access to the internet via MTN makes it easy for you to access information on the go”.
To enjoy offers accruable to the app, Mrs Saidat Lawal-Mohammed, Snr. Manager, Segment Management, MTN Nigeria, said that there are three (3) types of BetterMe Offers that are available, namely daily Package Offer which consists of 20 National mins + 15MB + 35 National SMS @ N250 only; monthly Package Offer which consists of 100 National mins + 100 National SMS + 300MB@ N2,015only and monthly Data Bundle Offer which consists of 2015MB@ N2,015 only.
According to MTN, “Today is the day you leave old ways behind for newer, smarter and faster ways. With the power of the internet to enhance your lifestyle, MTN is committed to bringing the best out of you. To enjoy the offer, subscribers can simply dial *123*4*# to get started.”
Aside the Better Me app, MTN also showcased the benefits of ‘My2015App” as a one stop guide to news, resolutions, prophecies, opportunities, deals and more; which the offers are available to users on daily and monthly bundles.
Adekanmbi explained further on the My2015 App that, “It is an app aimed to enhance peoples’ lives with the power of internet. It provides easy access to a variety of digital content and offers MTN subscribers a single platform to access, view and share New Year Resolution & Must-do, 2015 Prophesies & Events, News, Daily Deals, Gossips, Healthy Living and Lifestyle.
Customers can download the app free of charge by taking the following steps: Send the keyword 2015 to 131 via SMS. An SMS containing the link for download will be sent to you immediately; click the link to download the app free of charge and it takes you to the homepage where you select your area of interest.
He said that as the world is fast changing, with technology taking over people’s everyday lives, access to the internet provides opportunities that enable individuals to achieve greater heights and do a whole lot of things faster and better with less effort.