Ahead of its formal launch in Nigeria, Wiko Mobile has taken 12 channel partners on a pre-launch excursion to Dubai with the aim of interacting with other partners across the globe.
The Nigerian channel partners met with their counterparts from Kenya, Vietnam and Saudi Arabia, countries of interest to the third largest phone maker in Europe.
According to Mr. John Peters, country sales manager for Wiko in Nigeria, the Dubai pre-launch event enabled channel partners from Nigeria interact with other Wiko associates around the world so as to understand the Wiko brand culture, brand vision and brand attributes.
The channel partners were drawn from key markets across the country, underlining the vision of the brand to take a significant share of the phone market from onset.
Peters said: “The 12 channel partners were taken from Nigeria to a pre-launch function in Dubai providing the platform for them to meet with their counterparts from across the globe. This was to explain to them Wiko’s value proposition, product proposition and also show them the road map.”
“It enabled them grasp the concept of how Wiko intends to operate in all the countries they will be launching its product. Countries like Saudi Arabia, Poland, Vietnam, Kenya and Nigeria. So all representatives from these countries were brought to Dubai so they can get full details of what Wiko is all about.”
He also noted that it was important for the Nigerian Channel Partners to “understand the Wiko story; Where we are coming from, where we are now, where we intend to be in the future and know what Wiko specifically intends to do in each market. So market-wise, coverage-wise and channel-wise all these were explained to them at the forum in Dubai,” Mr. Peters said.
The Wiko range of phones will launch on October 22nd In Lagos, Nigeria. Wiko offers a value proposition of stylish yet affordable products across the spectrum from low-end to high-end.