Legend Extra Stout, another product from the stable of Nigerian Breweries Plc. is set to excite its teeming consumers across Lagos State with a new in-bar campaign tagged ‘Taste & Tell’. The campaign which has since kicked off few days ago is expected to run for five consecutive weekends in selected retail outlets across Lagos state.
According to the statement released and signed by the Marketing Manager Legend, Gulder and Life, Nigerian Breweries Plc.,EmmanuelAgu, the campaign is a follow-up to the re-launch of Legend Extra Stout earlier held in March this year.
Part of the aims which the campaign is hoping to achieve, according to the statement includesreinforcing in the consumers mind the unique taste of the product as well as educating them on its key attributes.
Agu said: “You will recall that earlier in the year, we presented Legend Extra Stout to our consumers in a new premium packaging with stanoil foil and metalized labels, in line with the brand’s tradition of continuous innovation. These in-bar activations are aimed at both reinforcing the fact that, despite the repackaging, their Legend Extra Stout still retains that unique bitter taste.
The Marketing Manager noted that the campaign which has been designated to hold in selected bars across Lagos State will provide unique opportunity for loyalists of the brand to have a fun-filled experienced as it will feature music supplied by renowned DJs, comic performances, celebrity guest appearances.
Some other activities slated for the campaign include, ‘Taste a Legend’ games and raffle draws where participants will stand a chance of winning fantastic prizes.
Agu described the camapaign as the high point of the in-bar activations. According to him participants will be engaged in a blind taste exercise where they taste several unidentified drinks and will be asked to identify the Legend brand.
Agu added: “Participants who correctly identify Legend Extra Stout will be rewarded with fantastic prizes.”
It would be recalled that the brand recently concluded the 2014 edition of its annual ‘Real Deal’ promo where it took 30 lucky Nigerians to Dubai in the United Arab Emirate for a N1 million shopping spree each. Millions of Naira worth of instant air time was also won by consumers.
Over the years, Legend Extra Stout has continued to position itself as a credible stout of choice, full-brewed the way an original stout should, giving Legend the credibility to be called the ‘Real Deal’.
Source:dailyindependentnig
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