Coca-Cola Nigeria Limited has announced the appointment of The Quadrant Company as the new public relations consultants to steward her corporate and beverage brands, effective from September 2014.
In a statement released by the Public Affairs & Communications Director, Clem Ugorji, the company said that The Quadrant Company was selected through a keenly contested pitch that involved six leading PR agencies in the country, including the incumbent agency, C&F Porter Novelli.
According to Ugorji, ‘The recent pitch for the Coca-Cola PR account was informed by our policy to periodically evaluate and refresh our capabilities in order to effectively drive our growth plans.” He noted that the participating agencies all demonstrated remarkable competencies and that The Quadrant Company were adjudged to be well positioned to sustainably deliver on the expectations in the fast evolving PR landscape.
Reacting to the development, the Managing Director of The Quadrant Company, Bolaji Okusaga, said: “We are pleased to emerge winners in the keenly competed pitch to render PR consultancy services to Coca-Cola Nigeria Limited on her corporate and beverage brands. We feel honoured to win a contest that also involved other eminently qualified and professionally competent Agencies. The Quadrant Company shall bring requisite professional competences to bear in sustaining the brands on the stable of Coca-Cola Nigeria Limited as well as the corporate brand.”