Promasidor Moves To Strengthen Bond Between Onga, Youth
Determined to deepen the robust bond between Onga seasoning brand and the youth in higher schools, Promasidor Nigeria, also maker of Cowbel Milk, is strengthening its relationship initiative with an activation campaign targeted at students in tertiary institut
This time, the company, which has successfully organised national mathematics competition for students at primary and secondary levels for over 14 year, is furthering the Onga National Cooking Competition among students at campuses across the country.
The second event, which will kick off this month and runs for the next four months, will cover selected campuses in Nigeria.
The competition, according to Abiodun Ayodeji, the category manager, food enhancement and beverage at Promasidor, said the cooking competition among the students will be in two stages – campus contest and grand finale.
The campus contest will be held in 14 campuses across the nation. In those campuses, interested students will be required to submit entries in dedicated boxes in their faculties. “The criterion for entry is submission of one empty pouch of Onga cubes, five empty wrappers of Onga cube and five Onga powder sachets per person,” Ayodeji, who noted that selection of contestants will be by raffle draw, said 10 contestants will be chosen to represent all the faculties in each campus.
The selected students from the faculties will compete among themselves and the first contestants from each campus will represent their schools at the grand finale in Lagos, he said.
According to him, at campus level, the winner who will also represent the campus at the national competition will receive deep freezer while other nine contestants will receive different sizes of gas burners.
At the grand finale, the winner will go home with Kia Rio car, second and third winners will receive washing machines, while 4-10 contestants will receive table top fridges.
Speaking with BusinessDay last week in Lagos, head of marketing of Promasidor, Festus Tettey said the initiative was designed to sharpen the cooking skills among the youth and also engage the Onga audience.
Onga brand, he said, employs a wide range of platforms in engaging our target audience. The maiden edition was held in 2012, and it recorded tremendous success, Tettey said.