Amstel Malta Showtime Returns With Redefined Concept

One of Nigeria’s low sugar malt brands, Amstel Malta, has announced the second edition of its city-led youth platform, Amstel Malta Showtime with a new and redefined concept.
Present at the announcement luncheon held at the Nigerian Breweries headquarters, Lagos, were Nollywood superstar actress and Amstel Malta brand ambassador, Genevieve Nnaji; veteran musician, Sound Sultan; popular comedian, Gordons; TV personality, Vonne Vixen, and other prominent personalities.

Amstel Malta Showtime, a unique platform that brings together unique talents in dance, comedy, music and other exceptional talents on one stage with the opportunity to showcase their unique potentials to the world, was first premiered in 2012 and held in four regions: Port Harcourt, Ibadan, Benin City and Lagos.

The second edition, however, is a first-of-its-kind concert drama, scheduled to hold in two regions: Lagos and Enugu, which will feature five talents picked via auditions from each region.

These talents will come together to deliver an electrifying drama with the theme “The Rush” with special appearances from Sound Sultan, Gordons, and popular art director, Ice Nweke, who will also serve as mentors and judges on this edition of the Showtime.
Other guest appearances include popular musician, Phyno and seasoned choreographer, Ukalina.

According to the corporate affairs adviser, Nigerian Breweries, Kufre Ekanem, “Amstel Malta Showtime is aimed at discovering potential and unique talents and as a brand that’s keen on encouraging people to be the best they can be, Amstel Malta has put everything in place to ensure these unique talents have the best platform to display their potentials alongside renowned Nigerian entertainers.”

Also present at the event was Nollywood star and Amstel Malta brand ambassador,Genevieve Nnaji.

Speaking about Showtime, Genevieve urged fans to take advantage of this opportunity. “Amstel Malta is set to make this second edition of Showtime a very memorable experience, and I really can’t wait to see how it unfolds because I’m very positive there are so many undiscovered talents out there. I urge everyone to take hold of this opportunity and be part of this journey to success, which can potentially launch you into that career of your choice,” she said.

Amstel Malta Showtime Enugu is scheduled to hold August 29, at the Grand Royale Hall, Enugu, while Showtime Lagos will hold on September 18, 2014, at UNILAG Sports Hall, Lagos.

In addition to the opportunity to star alongside renowned entertainers, participants will also receive cash prizes and wardrobe makeovers.