Organisers of the much awaited Cristal Festival, which was initially billed to hold between July 23 and 24, 2014 has been postponed to October. Also, due to concerns raised about the state of insecurity in Kenya, organisers have also stated that the festival for bolstering creativity in global advertising industry.
In a statement by the Founder & CEO, Cristal Festival Network, Christian Cappe, the reasons for the postponement is circumstantial. ‘‘We have decided to postpone the Cristal Award till October due to the wave of attacks that shook Kenya on May 3 and 4. Hence, as a result of concern raised by these events, we are also compelled to move the event to Morocco. Our responsibility as event organiser is, foremost, to ensure the security of our attendees, guests and staff. Contrary to what we experienced in the past in other countries, the attacks constitute a real risk to citizens and tourists.’’
She also stated that for more than a week they have been consulting the authorities and have been asking for advice of professionals. ‘‘In the end, it seemed preferable to postpone the event till a later date, while maintaining our human and economic investment on the African continent. Given the strong increase of entries in competitions, and the high-end range of conferences that lay ahead, we decided to postpone the event and expand the programme. It will, therefore, be held in Marrakech in line with the Data World Congress scheduled for late September,’’ she submitted.
Juries will be invited from September 30 while members of the Advertisers Grand Jury and African Leadership Council are invited from October 2. The Awards Ceremony and Gala Dinner will be held at the Pullman Palmeraie on the evening October 3. Regarding competitions, the eligibility period will be extended until September 5. The extension of the period will enable agencies to submit even better quality of work.
The Small Agency Awards gives agencies a chance to showcase their work, and helps illustrate for marketers what small, independent shops are capable of.